Welcome to Our Digital Harbor: Where Crypto, RWAs, and Open Waters Converge
Announcing Mustaa's new Substack home
TL;DR: We've launched this Substack to become your essential resource for navigating the intersection of crypto, real-world assets, shared ownership models, and (because life shouldn't be all screens) our passion for sailing. Subscribe now to ensure you don't miss our weekly insights, market analysis, and occasional nautical wisdom.
Why We're Dropping Anchor Here
Hey there, sailors of the digital and actual seas.
For years, we've been sharing our insights across fragmented platforms—Twitter threads that disappear into the void, Telegram conversations that move too fast, and Medium articles that get lost in the algorithm.
No more.
This Substack is now our home port. A single destination where our community can find everything from deep dives into tokenization mechanics to step-by-step guides on adjusting your mainsail for optimal performance in changing winds (both market and meteorological).
Crypto Innovations Beyond the Hype
The crypto space loves to obsess over the next 10x flip. Right now, as I'm typing this, there's probably someone staring at a chart, wondering if that new meme coin with a dog's face on it is about to pump—I say this with no judgement.
Meanwhile, we've been quietly building something different.
Something that exists at the intersection of blockchain technology, real assets, and experiences that make life worth living. Because while jpegs can moon, they can't exactly take you island hopping along the Mediterranean coast.
What Happened On Our First Community Trip
Last September, 7 of us without meeting irl sailed the coast of Sicily. We sailed a Bali 4.4 catamaran, roughly valued just under $1M. We had such a great time, from high waves to being moored up right next to an active volcano.
It occurred to us, that we need to double down and continue to host more of these trips, not only for us to do something exciting as community, but to also be a revenue generator for community members, and for future shared owners in the Mustaa fleet.
This isn't some theoretical web3 use case. It's happening now.
Who We Are
We're Mustaa and we’re building a RWA protocol that will help people share in the ownership of luxury RWAs.
We're also sailors who have found that the discipline, patience, and adaptability required on the water are the same qualities that lead to success in volatile markets.
The Vision Beyond Yachts
While we're starting with yachts, our vision extends far beyond maritime assets. The same mechanisms that enable fractional yacht ownership can be applied to helicopters, jets, and even spacecraft.
Imagine owning a piece of a SpaceX rocket or having usage rights to a private jet through token ownership. These aren't sci-fi scenarios – they're the logical next steps of what we're building.
Why Yachts? Why Tokens? Why Now?
Traditional yacht ownership has always been plagued by three fundamental problems:
Massive capital requirements (try dropping $5M+ on a superyacht)
Utilization inefficiency (most owners use their yacht less than 10% of the year)
Operational complexity (maintenance, crew, dockage, insurance... the list goes on)
The average superyacht sits unused 330 days per year while costing its owner $1.5M in annual maintenance. We're builing the solution.
These problems create a market inefficiency that tokenization elegantly solves. By fractionalizing ownership and codifying usage rights, governance, and economics on-chain, we're building what we believe is one of the most compelling real-world asset protocols in the space.
Who Is This For?
You might be thinking: "I'm not in the market for a yacht." That's perfectly fine.
Mustaa Horizon is for anyone interested in:
Novel applications of blockchain technology to real-world problems
Alternative assets to invest in
The future of ownership and access models
The intersection of luxury and crypto
Interviews with RWA builders
Whether you're a longtime crypto native who survived multiple bear markets or someone just curious about innovative ownership structures, there's something here for you.
Sailing Content: Because Water is the Ultimate Equalizer
Some of our most valuable business insights have come during moments of clarity on the open water. We'll share:
Beginner-friendly sailing tips
Parallels between navigation principles and market strategy
How managing a crew resembles managing a DAO
Practical wisdom from our collective decades on the water
Our premium "Captain's Log" series will feature in-depth sailing content and exclusive interviews with maritime experts.
A Founder's Note
Before co-founding Mustaa, I spent six years designing the structure for some of the most well known superyachts in the world. Somehow I thought that after getting close to the build process of these vessels, I would one day own one. Turns out that isn’t how life works. It also turns out that my passion for being out on the water is not shared by my friends, solely due to the inaccessibility of going sailing.
So when I met my co-founder, Tom Serres, who is a crypto OG and fellow sailor, we immediately recognized the potential to create something exciting in this space. Something that allows us to get on the water, with all the benefits of highly liquid markets.
What's Coming Next
Our first free edition will explore "The Newbies Guide To Maritime Tokenization" — demystifying the basic technical concepts needed to participate in tokenized yachting.
Drop your email below to subscribe, and we'll see you on the open water—digital or otherwise.
Fair winds and favorable markets,
The Mustaa Crew
P.S. Have questions about the intersection of crypto and physical asset ownership? Drop them in the comments, and we'll address the most insightful ones in our next issue.