Part 2: The Smartest Week Wins

Series - Are Algorithms The Next Brokers?

In Part 1, we talked about the evolving role of the yacht broker. Trust, relationships, and insider knowledge used to define the booking experience. Now, digital systems are starting to take on that work. And not just for efficiency. They bring speed, transparency, and fewer mojito-fueled miscommunications.

But this isn’t about replacing people. It’s about helping the system think more clearly. Calendars aren’t passive anymore. They respond to behavior. They learn. They notice when you keep hovering over late July like you’re afraid to click.

Today we’re lifting the lid on the booking engine. We’re going to see why, in this new system, the smartest week always comes out on top.

What a booking algorithm actually does

Here’s the deal.
This isn’t some AI fantasy running behind the scenes. It’s a rule-based system that pays attention and adapts to demand.

When interest in a week picks up—if more people are clicking, saving, or trying to book—that week becomes more expensive.
When attention fades, the price relaxes.

It’s not unlike how airlines work, only here it’s applied to tokenized yacht time.

Owners go first, but they don’t close the gate

Token holders, usually the owners or early stakeholders, get priority booking rights for the year.

But after their window closes, the calendar opens to everyone. Unbooked time becomes available for anyone holding tokens.

The result is a healthy mix of exclusivity and access. Owners get choice. Guests get clarity. The system keeps moving.

What the engine is watching

Mustaa’s pricing system takes in real-time signals, including: